30 Minutes a Day Over 30 Days.

You've Built a Good Business. So Why Does It Still Feel This Hard?

Work with business growth experts and an ambitious peer group to learn the same operating system behind $5M–$20M businesses, and build a clear plan for yours.

30X Challenge Starts On | June 2026

You're a business owner. You have a good business.

Maybe things are going well right now.

Maybe you've hit a stretch where growth has slowed and you can feel the pressure starting to build.

Either way, you're here because you know the business has more in it, and you're ready to find out how to get it.

More means something different to every business owner.

For some, it's more revenue.

For others, it's more time.

For most, it's both, along with less of the stress that comes with running everything through yourself.

The knowledge and skill set that got you here will not automatically take you to the next level.

That's not a criticism.

It's just how business growth works.

Every stage asks something new from you.

The 30X Challenge gives you the operating system for what's next.

The 30X Solution…

  • Learn how to build a next-level business in 30 minutes a day, on your schedule, over 30 days.

  • Get guidance from local business growth experts and support from a network of ambitious Wilmington-area business owners who are just as committed to growth as you are.

  • Walk away with a clear, actionable growth plan built around your business.

What’s Next…

  • Apply to join the next 30X Challenge

  • Commit to 30 minutes a day, on your schedule, for 30 days

  • Build a clear growth plan and the specific steps to execute it

  • Submit your Top 3 daily priorities and stay accountable to them

  • Attend the weekly 30X Support Call with your private peer group

  • Finish the 30 days and receive your graduation gift: 2 weeks of one-on-one implementation coaching

What’s Next…

  • Apply to join the next 30X Challenge

  • Commit to investing 30 Minutes per day (on your schedule) for 30 days in a row to learn strategies and tactics to grow and improve your business your way

  • Build a list of 50, 100, 200… action items to implement over the next 12 – 24 months.

  • Be accountable by submitting your TOP 3 DAILY

  • Attend the weekly 30X Support Call with your private 30X Peer Network

  • REWARD yourself for finishing by accepting our 30X CHALLENGE GIFT of 2 Weeks of one-on-one implementation coaching.

Delivered in the free 30X Challenge: 30 days of 30-minute lessons + weekly coaching.

Our Offer to You Is Simple: In 30 Days You Will…

  • Learn the same operating system that runs businesses from $5M to $20M

  • Walk away with a clear plan and the direction to increase your revenue

  • Get coached, challenged, and held accountable, so you actually implement, not just learn

  • Be part of a peer group of serious business owners doing the work alongside you

This isn't a motivation program.

This is a business operating system, practical, proven, and built for owners who are ready to use it.

How Much Does It Cost?

Nothing. The 30X Challenge is completely FREE to join.

The content inside is valued at $1,500.

There is no fee, no credit card required, and no financial commitment of any kind.

Your only investment is your time, 30 minutes a day for 30 days.

Why Is This Free?

Because we built this program to give first, not to sell first.

Most business owners who go through the 30X Challenge take what they learn and run with it.

They implement the operating system, apply the framework to their business, and get results on their own. That's the goal. That's a win.

A smaller number, the ones who want hands-on support and accountability long-term, ask what it looks like to keep working with Reggie after the 30 days. Some of those conversations become ongoing coaching relationships.

Those relationships are how we keep the 30X free for everyone else.

There's no hidden pitch at the end.

No pressure to buy anything. If ongoing coaching is something you want after the 30 days, we'll have that conversation.

If it's not, there's nothing to say NO to.

You show up. You do the work. You walk away with a clear plan.

That's the deal.

To be clear — when you join the 30X Challenge:

  • No Strings Attached

  • No High Pressure Sales

  • No Obligations to Purchase

What Is The 30X Challenge?

We offer the 30X program for FREE, every business owner walks away with strategies they can implement immediately to grow their business.

A few choose to continue working with us afterward, and that's how we can offer the program for free.

Daily Momentum

30 Daily Video Lessons

30 years of ActionCOACH knowledge, delivered in 30 minutes a day. Practical, specific, and designed to install systems fast.

Proven Framework

The ActionCOACH Business Operating System

The same playbooks, KPIs, and accountability structures used by businesses from $1M to $20M.

Real Support

Coaching & Accountability

Weekly group coaching, peer feedback, and a private community of ambitious business owners doing the work alongside you.

Meet Your Head Coach: Reggie Shropshire

20 Year ActionCOACH Partner, US Marine Corps Veteran, and award-winning business leader.

  • 2025 Inductee into the ActionCOACH Global Hall of Fame

  • Expert in Sales, Management, Leadership, Systems, and Team Performance

  • Reggie's focus: Spotting the bottlenecks holding a business back, and building a clear path through them.

Coach Reggie is a stability anchor in the chaos of entrepreneurship. While other coaches hype energy and motivation, Reggie brings structure, clarity, and execution — and that’s exactly why his business owners scale sustainably instead of just hustling harder.

What Business Owners Are Saying

Albert Ott

“Albert was stuck trying to map out his next steps alone. 30X gave him practical systems, routines, and financial clarity — and the confidence that he’s now building a business that will be far more valuable when he’s ready to exit.”

Jeremy Gunn

“Jeremy entered 30X as a brand-new business owner doing the work himself. The challenge rewired his thinking — shifting him from ‘How do I get through the week?’ to ‘How do I build something that runs without me?’ Today, he leads a multi-truck operation with layers of management and no longer works on the tools. He says 30X fast-tracked years of learning into a few months.”

Ashley Banks

“30X helped Ashley think bigger, build better systems, and reconnect with her purpose. She says the program changed her life, gave her direction, and showed her how to grow her business with confidence — not overwhelm.”

Frequently Ask Question

What exactly is the 30X Challenge?

A 30-day program that teaches you the ActionCOACH Business Operating System. 30 minutes a day of structured video lessons, a weekly group coaching call with Reggie, and a private peer community. You walk away with a clear growth plan for your business.

Who is it for?

Established business owners, typically doing $500k to $5M in revenue, who already have a team and want to grow without adding chaos. If you want structure, systems, and accountability to scale, this is for you.

How much time should I budget?

About 30 minutes per weekday for lessons, plus an optional weekly group coaching call. On your schedule, at your pace.

Is it really FREE?

Yes. The content inside is valued at $1,500. There is no fee and no credit card required. Your only investment is 30 minutes a day and the commitment to show up.

Will there be pressure to buy something at the end?

No. When you finish, Reggie will ask how things went. If you want to explore ongoing coaching, that conversation is available. If you don't, there's nothing to say no to. The program is complete on its own.

Will I get 1:1 coaching during the Challenge?

The 30X includes group coaching and peer support throughout. Personalized one-on-one coaching is available after you graduate. Many 30X graduates choose to continue with paid programs — but that's a decision you make after, not a condition of joining.

Can my leadership team join?

Yes. Many business owners bring key leaders through so the whole team learns the same operating system and speaks the same language.

What happens after the 30 days?

You'll receive 2 weeks of one-on-one implementation coaching as a graduation gift. After that, you can continue with the 30X Business Mastermind, 12-Week Master Classes (Sales, Management, or Leadership), or one-on-one coaching — depending on what you want next.

What results should I expect?

You'll walk away with a clear growth plan, a working knowledge of the ActionCOACH Business Operating System, and a peer group holding you accountable. Results depend on what you put in — but if you show up every day, you'll finish with more clarity and direction than you came in with.

Guarantee Disclaimer

* To qualify for the $1M revenue roadmap guarantee, your business must:

  • Generate minimum $500K/year.

  • Have 3–5 employees

  • Demonstrate consistent action & participation

The Next Wave Starts June 2026.

Spots are limited — the peer group model only works when the group is the right size.

If you're a business owner who's ready to stop guessing and start building with a real operating system behind you — apply below. It takes less than two minutes.

Coach Reggie ActionCOACH

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