30-DAY BUSINESS OWNER MASTERY

You've Grown Your Business. Now You Need to Grow the Owner Running It.

A practical 30-day intensive for business owners who have outgrown their current way of operating and are ready to break through to the next level.

If your business is doing between $500K and $5M in annual revenue, there is a good chance you are no longer limited by effort alone. You are limited by the way the business is being led, managed, and operated.

30-Day Business Owner Mastery is a free 30-day business growth intensive designed to help ambitious owners stop being the bottleneck, learn a proven operating system, and build a stronger business with more clarity, structure, and control.

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Hosted by Reggie Shropshire · Hall of Fame ActionCOACH · Serving business owners across the Wilmington area

The Truth

Your business may have outgrown your current way of thinking, leading, and operating.

What Got You Here

Won’t Get You There.

Most business owners do not get stuck because they stop working hard. They get stuck because the skills, habits, and mindset that got them to this level will not take them where they want to go next.

At some point, your strengths stop covering for your weaknesses.

At some point, your team feels the drag of your constraints.

At some point, the business you built starts demanding a different kind of owner.

If any of this sounds familiar, you are not alone:

  • Revenue has grown, but so has the complexity

  • Your team still depends on you for everything

  • Growth feels harder now than it used to

  • You can't step away without things slipping

  • You know the business has more potential — but you're not sure what needs to change first

The Next Level of Business Requires the

Next Level of Owner.

30-Day Business Owner Mastery is built to help you make that shift.

In just 30–45 minutes a day for 30 days, you will be exposed to the principles, practices, and processes that help business owners build a better business using the ActionCOACH Business Operating System (ABoS)— a methodology used for more than 30 years with hundreds of thousands of businesses around the world.

  • This is not fluff.

  • This is not theory for theory’s sake.

  • This is not “just coaching.”

It is a structured, practical growth experience designed to help you think differently, operate differently, and grow differently.

What You’ll Walk Away With

Many owners leave saying the same thing:

“I wish I had learned this before I started my business.”

What You’ll Learn

This intensive covers the key drivers of business growth, including:

Focus Areas
  • Lead Generation

  • Sales Conversion

  • Repeat Business

  • Average Dollar per Transaction

  • Margin

  • Cash Flow

  • Effective Advertising

  • Time Management

  • Delivery Mastery

  • Mindset

  • Systems

  • Recruiting and Hiring

  • Management

  • Leadership

  • Business Planning

And much more..

This is not about random tactics. It is about understanding how the whole business works together so you can lead it at a higher level. 

Meet Your Head Coach: Reggie Shropshire

Hall of Fame ActionCOACH

20 Year ActionCOACH Partner, US Marine Corps Veteran, and award-winning business leader.

  • 2025 Inductee into the ActionCOACH Global Hall of Fame

  • Expert in Sales, Management, Leadership, Systems, and Team Performance

  • Reggie's focus: Spotting the bottlenecks holding a business back, and building a clear path through them.

What’s the Catch?

There isn’t one.

Reggie offers this because he's confident that the owners who experience it will want to go further. When they do, he's the obvious person to help them.

We believe so strongly in the value of this system that we are willing to let serious business owners experience it firsthand. 

We are covering the cost of the training, the coaching, and the system. 

Your investment is your commitment: 30–45 minutes a day for 30 days, a willingness to learn, and the discipline to stay engaged. 

And yes, if you experience the value and want help implementing what you learn, there will be opportunities to continue through our 1-to-1 coaching, group coaching, or 12-week training programs. 

But there is no obligation to buy anything

If you take what you learn and implement it on your own, great. All we ask is that you send other serious business owners our way. 

Why This Is Different

There is no shortage of advice for business owners.

But most of it falls into one of two categories:

  • Theory with no implementation

  • Motivation with no system

30-Day Business Owner Mastery

is different.

You are getting:

  • A proven methodology used globally for decades

  • Coaching and facilitation from a Hall of Fame ActionCOACH

  • Real-world business growth expertise from someone who has built a successful small business, not just had a successful corporate career

  • Practical business education that meets owners where they are 

  • A peer environment filled with other ambitious business owners who are serious about growth 

Who This Is For

This is for business owners who:

This is for business owners who:

  • Are doing roughly $500K to $5M in annual revenue

  • Want to grow to $5M to $10M

  • Are ambitious and committed

    to growth

  • Want to become the conductor of the business, not the person playing every instrument

  • Know their business is capable of more

  • Are open to being challenged, trained, and coached

  • Want a better way to operate, not just more hustle

This is not for someone looking

for a quick fix.

  • It is not for the owner who blames the market, the team, or circumstances for every unfavorable result. 

  • It is not for someone who always has an excuse, refuses accountability, or is unwilling to confront the reality that they may be the reason the business is stuck. 

  • It is not for the owner who still believes that working harder, staying involved in everything, and controlling more of the business is the path to the next level.   

  • If that is how you want to operate, this is not your program.  

This is for business owners who:

  • Are doing roughly $500K to $5M in annual revenue
  • Want to grow to $5M to $10M
  • Are ambitious and committed to growth
  • Want to become the conductor of the business, not the person playing every instrument
  • Know their business is capable of more
  • Are open to being challenged, trained, and coached
  • Want a better way to operate, not just more hustle

This is not for someone looking for a quick fix.

  • It is not for the owner who blames the market, the team, or circumstances for every unfavorable result.
  • It is not for someone who always has an excuse, refuses accountability, or is unwilling to confront the reality that they may be the reason the business is stuck.
  • It is not for the owner who still believes that working harder, staying involved in everything, and controlling more of the business is the path to the next level.
  • If that is how you want to operate, this is not your program.

Will This Work for My Industry?

Will This Work for My Industry?
YES.

The principles, practices, and processes taught in

30-Day Business Owner Mastery are universal.

They work across industries because they are based on how strong businesses actually grow.

The better question is not whether this works for your industry.

The better question is whether you are the kind of owner who is

willing to apply it.

More Than Training—A Room Full of the Right People

One of the things business owners often say during this experience is:

“I found my people.”

When you get in a room with other owners who are ambitious, committed, and serious about growth, something changes. You stop feeling isolated. You stop normalizing your frustrations. You start seeing what is possible. That is part of the value of this experience.

Start with the Free Lunch & Learn.

The next step is simple.

Join us for a free Lunch & Learn at Landfall Country Club, where we will give you a preview of 30-Day Business Owner Mastery, walk through the core ideas behind the program, and show you what it takes to break through the level your business is stuck at.

Lunch is on us.

You will leave with a clearer sense of:

  • If that is how you want to operate, this is not your program.  

  • Why growth gets harder at certain stages

  • What keeps owners stuck

  • What needs to change for the next level of growth

  • Whether 30-Day Business Owner Mastery is the right fit for you

Frequently Asked Questions

The questions serious owners ask.

How much time will this take?

Plan on 30–45 minutes per day for 30 days. The lessons are video on demand, so you can complete them on your schedule.

What if I miss a day?

You do not have to complete every day consecutively, but you must stay caught up with the weekly lesson deadline. If you fall too far behind, you may be removed from the current cohort and invited to join a future one.

How much does it cost?

The only cost is your commitment. We cover the training, coaching, and system.

What are you selling?

We are offering exposure to a highly effective business-building approach that has changed lives and businesses for decades. If you want help implementing it afterward, there are options available. No pressure. No obligation.

What if I do not want to buy anything afterward?

That is fine. Apply what you learn and send others our way.

A Better Business Starts with

a Better Owner.

If you know your business is capable of more—but you also know the way you are operating today will not get you there—this is your invitation.

30-Day Business Owner Mastery was built for serious owners who are ready to stop guessing, stop spinning, and start building the next version of their business with intention.

30-Day Business Owner Mastery

The next level of business requires the next level of owner.

© 2026 Reggie Shropshire · ActionCOACH · Wilmington, NC